In my last blog post I went over ways to compare your product to that of your market, which you can view HERE
But now that you have a product that is good…I think the next logical thing to wonder is…
How Do I Get My Music Heard?!
Especially online, it’s easy to just post links and groups and on your timeline, BUT I’m sure by now you’ve seen that it just doesn’t get the response that you had hoped.
That’s not because your music wasn’t good…it’s just that people didn’t care…
It’s the honest truth, but luckily, you can change that.
The Top 3 Mistakes When Posting Your Music Online, and How You Can Fix Them.
1. Spamming links to your music with the message “Come check out my music”..or any form of that.
This goes back to my point earlier about people not caring about a no name person with a link to their music.
People have been nurtured to be skeptical of any new link that is posted online. Since music is so easy to get into and post, there are hardly any barriers to entry. That means there is no weeding out process that used to get rid of the bad stuff.
If you don’t believe me, go into any music group on Facebook and see how many comments and likes a person you don’t know get’s on their song. Did you even take the time to listen to it? Have you listened to anyone’s new song that was posted in a Facebook group lately? Probably not…
Instead of being like everyone else, try posting something other than your music. Post things that will get engagement with people. Funny memes, picture, and videos are my favorite. I know for myself, I am much more likely to like a picture than take the time click on a link and listen to a 3 minute song…which is usually poorly mixed!
At this point, we are trying to get “micro-commitments”.
You kind of have to coax someone to listen to a song these days. The likes and comments you get on pictures and videos act as commitments and acknowledgement that you are in that space…and after multiple appearances, you become more known and recognizable. So when you have a new song that you took your time on and are ready to release, it’s not as hard to get reactions to your music link.
You have to remember, people will only know you by a profile picture and name. It will take many times seeing those things and having interactions with them for you to become known.
2. Assuming everyone wants to, and should hear your music.
This is one of those mental views that could be holding your career back…and you don’t even know it.
Have you ever been mad at an artist because he went “mainstream” and didn’t do the things that got him where he is?
This is because he built up a niche audience/following.
As an artist that is just starting to build a following, we want to nail down a specific audience that we’re targeting. If you make music for lyrical fans, well are you talking east coast or west coast, do you want to focus on punch lines or storytelling? All of these questions can be asked to drill down to your specific niche…in most cases the more specific the better.
This boils down to making it as easy as possible for people to listen to your music. In this case we are finding people that like a specific type of music, and giving them more of that type of music.
There is nothing harder than trying to make a fan out of someone who didn’t ask to hear your music, and doesn’t like the kind of music you make…
3. Posting music without anyone knowing your story
This is more of an overarching thing I think sums up both points. I see too many people posting links in groups that I don’t know. Because I don’t know you, I don’t care. Because I don’t care, I don’t listen to your music. There is nothing you have given me to want to listen.
That’s where your story comes in.
You have to admit, everyone loves a good underdog story. You can see it in the media all the time. “So and so came from nothing to live in a mansion”. We see it all the time, but still, it’s one of those things people love hearing.
You can also apply that to your music and marketing. Yes, your story can be told through your music, but what can you do to get people to that point?
Since everyone’s story is different, my tip to you is try to add a little bit of it every time you post. The reason social media is so popular, is because you can communicate your life with other people.
We like the latest celebrity gossip because it’s a look into their life. Actors and actresses become popular because the story was crafted to make you fall in love with the characters. It then translates to the actual actress, which leads you to go see a completely different movie they are in because you “like” them.
Use that to your advantage. Put a little essence of yourself in everything you do. Be personable, and make people “like” you.
If you drilled down to your specific niche correctly, that shouldn’t be a problem…
Comment below the biggest mistakes you see online when posting music, and some also some of the mistakes that you’ve made!
But don’t stop there, also add how you have or would fix them going forward.
If you enjoyed this post and want to know more about getting more RAVING FANS, be sure to sign up HERE! I will be releasing a free guide that will cover what you need to know to get those fans that will buy whatever you put out, taking your career and bank account to the next level.
Until just recently, I felt like none of my music had that “quality” I was looking for. I guess it was just a matter of the more time I spent, the more I figured out different things I liked. It’s a great feeling for sure, but even still, I wonder how it matches up with the big dogs in the industry.
So I did some research, and will give you something more complete HERE,
But for now, here are some quick tips and things to think about when releasing your music to the public.
Your product has to be at least 80% as good as the people you are trying to emulate or the competitors in your market.
This comes from years of purposeful practice.
It’s a popularized idea that it takes 10,000 hours to be “great” at something. If we take 80% of that, it equals 8,000 hours.
At a very doable 2 hours a day, every day, of purposeful practice, it would take 571 weeks, or almost 11 years to go to the top percentile from scratch.
Spending more time each day will give you faster results.
At 5 hours a day, it would take 4.4 years…
Is It Comparable?
If you’re like most of us, and haven’t logged a bunch of hours tracking the time we’ve spent on our craft, here’s another way to compare “quality”…
Create a playlist of some of your most respected tracks that are in the market you are in. Then, mix in your tracks in-between all of them to get a rough idea on how seamlessly it transitions.
Is there a noticeable dip in quality?
Do you think people would notice your track?
When to Release
For ALL your releases, they should have a comparable quality to them.
I know it can be hard to sit on great track, but if you are able to step away from the song for a day, a week, a month, you get a better objective opinion about your songs.
One tip is to create a folder for all the songs you make and then periodically refer back each week. Weed out the tracks that you don’t like anymore to a different folder.
For all the songs that stand the test of a month or two, you will have a good handle on what sticks with you, and is good enough to release in your opinion.
Small Sample Size
At that point you should still get a close circle of associates and friends to listen to your track before posting.
This will give you a small sample size of how you hope it will be received on a larger scale.
First impressions are important, keep quality control high.
Special Note: Your SoundCloud and YouTube Links are the front lines of making an impression. They should be kept clean and up to date with your best product.
P.S. If you’re looking for a more complete guide on “Getting More Raving Fans”, SIGN UP HERE so I can send it directly to you as soon as it’s released!
Comment below how long it usually takes you before you release a song!
I know it can be hard to keep trying to achieve a dream without seeing any success, so here’s a personal story to help you keep at it.
Along my journey I’ve picked up so many skills trying to “figure it all out”, that I’ve grown as a person; in, and outside of music.
Specifically, one of those skills was getting out of my comfort zone.
Generally speaking, I’m a pretty introverted person. I actually used to cherish the fact that awkward silences didn’t bother me, but as I’ve learned the importance of networking, I know it’s not about me and my comfort, but about the value and relationship I’m providing to others.
I have to be willing to be that extrovert, especially if my number one goal is to GET NOTICED.
This past weekend, my effort to be extroverted and get noticed finally paid off a little.
As I’m sure you have learned by now, picking up a new skill isn’t as easy as it seems, and often, you have to learn something else before you learn how to do what you wanted do in the first place.
For producing, one of the not necessary, but helpful skills to know, is being able to play the piano.
Because of this, I decided to start taking piano lessons. (It actually ended up being the same place I went when I was around 6 years old. It’s crazy how life is cyclical like that)
Short story even shorter, a few months later, the business was sold to a gentleman by the name of Anthony Mitchell.
Naturally being a little skeptical/curious about the eventual changes, I talked with the previous owner about this new guy’s background. She said he had a lot of experience in production and recording “in the industry”, so you know me…I was All…About It.
Once he arrived, one of our first conversations went over the fact he wanted to transition this primarily instrument/vocal lesson school, into a full fledged recording arts school…music engineering lessons and all!
As a little background, I already take engineering lessons at another studio…but hey… what’s one more, right!?
Remember earlier I said my job was to GET NOTICED, so I made sure to let him know everything I had going on, and dropped some of those trigger words to let him know I knew what I was talking about….
“Oh yea I love using compression on my snares with a long release to bring out the tail…” haha
Yea it was a stretch…but we actually had a good conversation, even going into the recording techniques of D’Angelo’s Black Messiah (great CD btw).
Fast forward about a month and a half…
Different schedules, vacations, and whatever else, led us to not crossing paths…until this past weekend.
I have to be truthful at this point. As much as I harped on being an extrovert and going out of your way to be known…I reverted back to my old ways.
I was about 10 mins early for my lesson, so as per usual I sat in the waiting room, but unlike before, I just sat there…silent.
On the inside, since I hadn’t heard anything more about the music engineering class, I was beginning to think it wasn’t going to happen, or at least any time soon.
Still, I realize now that I should’ve gone about it in a different way, and spoke up more.
Either way, once it was time for my lesson I walked into the room not saying anything more than “hi.”
I had my lesson
…but as I was about to walk out the front door to leave, I heard Anthony call out, “Hey Trent, come here, I want to show you something.”
I proceeded to walk into the next room over and was amazed to see a full soundboard, monitors, and dual screens with Pro Tools loaded up ready to go!
I mean it wasn’t anything too crazy, but just seeing that soundboard made it seem “professional”.
He then told me the lessons were gonna get started soon, and wahh wahh wahh…
(I think I zoned out a little at this point, but only because I was thinking about the possiblities..)
but what happened next is why I NEEDED to write this blog post.
After chopping it up for a little bit he said,
“I’m going to train you…free of charge…so you can start teaching the class…”
I’m thinking, “so you’re telling me I don’t have to pay for lessons…I get trained by someone who’s ‘in the business’, AND I can end up making money from this..”
To wrap things up and put a nice bow on it, first off thank you for reading through this story.
I also want you to know that I’m in the same boat you are. We’re all trying to make something of ourselves, and sometimes it’s hard, and that makes it sooo important to acknowledge the little successes that come along the way.
Hopefully, if you’re at a point where things just seem to not move like you want, or think they should be moving, know that it’s only a matter of time.
Running water will erode mountains…
Thanks again, and if you enjoyed this story, please sign up to my newsletter HERE, and as a gift for signing up, I’m sending you a spreadsheet to see
If you’ve ever wondered how many song plays you needed to get in order to make $50k, $100k…$1 million…then check it out and see for yourself!
Studio session from 8/6/16.
All you need is a few good friends.
Studio footage of us recording one of Kid Justice’s new songs for his upcoming project, Deconstruction.
Check it out and let us know what you think.
No, THIS is a Comfort Zone
Just Don’t Get Stuck There…
Dezawn Dom Jackson is someone to watch out for. Check out his soundcloud below and don’t forget to let him know what you think in the comment section.