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Top 3 Mistakes When Posting Your Music Online

In my last blog post I went over ways to compare your product to that of your market, which you can view HERE

But now that you have a product that is good…I think the next logical thing to wonder is…

How Do I Get My Music Heard?!

Especially online, it’s easy to just post links and groups and on your timeline, BUT I’m sure by now you’ve seen that it just doesn’t get the response that you had hoped.

That’s not because your music wasn’t good…it’s just that people didn’t care…

It’s the honest truth, but luckily, you can change that.


The Top 3 Mistakes When Posting Your Music Online, and How You Can Fix Them.

 

1. Spamming links to your music with the message “Come check out my music”..or any form of that.

This goes back to my point earlier about people not caring about a no name person with a link to their music.

People have been nurtured to be skeptical of any new link that is posted online. Since music is so easy to get into and post, there are hardly any barriers to entry. That means there is no weeding out process that used to get rid of the bad stuff.

If you don’t believe me, go into any music group on Facebook and see how many comments and likes a person you don’t know get’s on their song. Did you even take the time to listen to it? Have you listened to anyone’s new song that was posted in a Facebook group lately? Probably not… post example

Instead of being like everyone else, try posting something other than your music. Post things that will get engagement with people. Funny memes, picture, and videos are my favorite. I know for myself, I am much more likely to like a picture than take the time click on a link and listen to a 3 minute song…which is usually poorly mixed!

At this point, we are trying to get “micro-commitments”.

You kind of have to coax someone to listen to a song these days. The likes and comments you get on pictures and videos act as commitments and acknowledgement that you are in that space…and after multiple appearances, you become more known and recognizable. So when you have a new song that you took your time on and are ready to release, it’s not as hard to get reactions to your music link.

You have to remember, people will only know you by a profile picture and name. It will take many times seeing those things and having interactions with them for you to become known.

 

2. Assuming everyone wants to, and should hear your music.

This is one of those mental views that could be holding your career back…and you don’t even know it.

Have you ever been mad at an artist because he went “mainstream” and didn’t do the things that got him where he is?

This is because he built up a niche audience/following.

As an artist that is just starting to build a following, we want to nail down a specific audience that we’re targeting. If you make music for lyrical fans, well are you talking east coast or west coast, do you want to focus on punch lines or storytelling? All of these questions can be asked to drill down to your specific niche…in most cases the more specific the better.

This boils down to making it as easy as possible for people to listen to your music. In this case we are finding people that like a specific type of music, and giving them more of that type of music.

There is nothing harder than trying to make a fan out of someone who didn’t ask to hear your music, and doesn’t like the kind of music you make…

scottish pirate metal

 

3. Posting music without anyone knowing your story

This is more of an overarching thing I think sums up both points. I see too many people posting links in groups that I don’t know. Because I don’t know you, I don’t care. Because I don’t care, I don’t listen to your music. There is nothing you have given me to want to listen.

That’s where your story comes in.

jay z poorYou have to admit, everyone loves a good underdog story. You can see it in the media all the time. “So and so came from nothing to live in a mansion”. We see it all the time, but still, it’s one of those things people love hearing.

 

 

You can also apply that to your music and marketing. Yes, your story can be told through your music, but what can you do to get people to that point?

Since everyone’s story is different, my tip to you is try to add a little bit of it every time you post. The reason social media is so popular, is because you can communicate your life with other people.

We like the latest celebrity gossip because it’s a look into their life. Actors and actresses become popular because the story was crafted to make you fall in love with the characters. It then translates to the actual actress, which leads you to go see a completely different movie they are in because you “like” them.

Use that to your advantage. Put a little essence of yourself in everything you do. Be personable, and make people “like” you.

If you drilled down to your specific niche correctly, that shouldn’t be a problem…

 

Comment below the biggest mistakes you see online when posting music, and some also some of the mistakes that you’ve made!

But don’t stop there, also add how you have or would fix them going forward.

 

If you enjoyed this post and want to know more about getting more RAVING FANS, be sure to sign up HERE! I will be releasing a free guide that will cover what you need to know to get those fans that will buy whatever you put out, taking your career and bank account to the next level.

—> I Want To Take Your Music Career To The Next Level <—

 

The Product

Until just recently, I felt like none of my music had that “quality” I was looking for. I guess it was just a matter of the more time I spent, the more I figured out different things I liked. It’s a great feeling for sure, but even still, I wonder how it matches up with the big dogs in the industry.

So I did some research, and will give you something more complete HERE,

But for now, here are some quick tips and things to think about when releasing your music to the public.


Your product has to be at least 80% as good as the people you are trying to emulate or the competitors in your market.

This comes from years of purposeful practice.

It’s a popularized idea that it takes 10,000 hours to be “great” at something. If we take 80% of that, it equals 8,000 hours.

At a very doable 2 hours a day, every day, of purposeful practice, it would take 571 weeks, or almost 11 years to go to the top percentile from scratch.

Spending more time each day will give you faster results.

At 5 hours a day, it would take 4.4 years…

Is It Comparable?

If you’re like most of us, and haven’t logged a bunch of hours tracking the time we’ve spent on our craft, here’s another way to compare “quality”…

Create a playlist of some of your most respected tracks that are in the market you are in. Then, mix in your tracks in-between all of them to get a rough idea on how seamlessly it transitions.

Is there a noticeable dip in quality?

Do you think people would notice your track?

When to Release

For ALL your releases, they should have a comparable quality to them.

I know it can be hard to sit on great track, but if you are able to step away from the song for a day, a week, a month, you get a better objective opinion about your songs.

One tip is to create a folder for all the songs you make and then periodically refer back each week. Weed out the tracks that you don’t like anymore to a different folder.

For all the songs that stand the test of a month or two, you will have a good handle on what sticks with you, and is good enough to release in your opinion.

Small Sample Size

At that point you should still get a close circle of associates and friends to listen to your track before posting.

This will give you a small sample size of how you hope it will be received on a larger scale.

 

First impressions are important, keep quality control high.

 

Special Note: Your SoundCloud and YouTube Links are the front lines of making an impression. They should be kept clean and up to date with your best product.

P.S. If you’re looking for a more complete guide on “Getting More Raving Fans”, SIGN UP HERE so I can send it directly to you as soon as it’s released!

 

Comment below how long it usually takes you before you release a song!

I Have Powers No One Else Knows About

Last night, my fiancé and I watched the Academy Award winning movie Birdman. If you have some spare time and spare change, I would recommend picking it up at your local Redbox. While it doesn’t particularly grab me in a way that makes me want to watch it multiple times, it does give a refreshing story that contrasts the summer blockbuster season we are currently in. At the end, I could tell my fiancé wasn’t a fan, but nonetheless, for me, seeing the continuous shot technique used throughout the movie makes it worth $1.27…or whatever Redbox raised the price to these days.

Anyway, I wanted to discuss a particular theme that was brought up in the beginning of the movie. When you get introduced to the main character, Riggan Thomson, you see him levitating in his dressing room. It’s later discussed, helped by the conversation between him and his inner “Birdman”, that he is different from everyone else in the world. It seems as though he has played this superhero on the big screen while having actual super powers in real life. While questions and dialogue pop up throughout the movie guiding the audience think more and more that he is the real deal, there is a scene that makes you wonder if any of this is true. Does he have these powers we were made to believe, or is he just wacko in the middle of a nervous breakdown?

Unfortunately, or fortunately, the director leaves that distinction up to us. We get to make our own conclusions in the same manner we make our own conclusions about ourselves. I’ve found that while I’m in the process of following my dreams, I’m met with questions from myself and others on if I am in fact the “real deal”. Do I actually have the talent to succeed? Do I actually have the drive and consistency to succeed? Am I crazy for even trying this?

Since in my cases we do not get the instant gratification we desire, it can be disheartning to feel a power inside yourself,  yet have no one else recognize you for it. While I know that success is only seen by others years after hard work it is put in, I’ve learned that no matter what, I have the power to make my own conclusions about the journey to get there. I know I can do it, it’ll just take some time before everyone else sees it too…and I’m fine with that.