In my last blog post I went over ways to compare your product to that of your market, which you can view HERE
But now that you have a product that is good…I think the next logical thing to wonder is…
How Do I Get My Music Heard?!
Especially online, it’s easy to just post links and groups and on your timeline, BUT I’m sure by now you’ve seen that it just doesn’t get the response that you had hoped.
That’s not because your music wasn’t good…it’s just that people didn’t care…
It’s the honest truth, but luckily, you can change that.
The Top 3 Mistakes When Posting Your Music Online, and How You Can Fix Them.
1. Spamming links to your music with the message “Come check out my music”..or any form of that.
This goes back to my point earlier about people not caring about a no name person with a link to their music.
People have been nurtured to be skeptical of any new link that is posted online. Since music is so easy to get into and post, there are hardly any barriers to entry. That means there is no weeding out process that used to get rid of the bad stuff.
If you don’t believe me, go into any music group on Facebook and see how many comments and likes a person you don’t know get’s on their song. Did you even take the time to listen to it? Have you listened to anyone’s new song that was posted in a Facebook group lately? Probably not…
Instead of being like everyone else, try posting something other than your music. Post things that will get engagement with people. Funny memes, picture, and videos are my favorite. I know for myself, I am much more likely to like a picture than take the time click on a link and listen to a 3 minute song…which is usually poorly mixed!
At this point, we are trying to get “micro-commitments”.
You kind of have to coax someone to listen to a song these days. The likes and comments you get on pictures and videos act as commitments and acknowledgement that you are in that space…and after multiple appearances, you become more known and recognizable. So when you have a new song that you took your time on and are ready to release, it’s not as hard to get reactions to your music link.
You have to remember, people will only know you by a profile picture and name. It will take many times seeing those things and having interactions with them for you to become known.
2. Assuming everyone wants to, and should hear your music.
This is one of those mental views that could be holding your career back…and you don’t even know it.
Have you ever been mad at an artist because he went “mainstream” and didn’t do the things that got him where he is?
This is because he built up a niche audience/following.
As an artist that is just starting to build a following, we want to nail down a specific audience that we’re targeting. If you make music for lyrical fans, well are you talking east coast or west coast, do you want to focus on punch lines or storytelling? All of these questions can be asked to drill down to your specific niche…in most cases the more specific the better.
This boils down to making it as easy as possible for people to listen to your music. In this case we are finding people that like a specific type of music, and giving them more of that type of music.
There is nothing harder than trying to make a fan out of someone who didn’t ask to hear your music, and doesn’t like the kind of music you make…
3. Posting music without anyone knowing your story
This is more of an overarching thing I think sums up both points. I see too many people posting links in groups that I don’t know. Because I don’t know you, I don’t care. Because I don’t care, I don’t listen to your music. There is nothing you have given me to want to listen.
That’s where your story comes in.
You have to admit, everyone loves a good underdog story. You can see it in the media all the time. “So and so came from nothing to live in a mansion”. We see it all the time, but still, it’s one of those things people love hearing.
You can also apply that to your music and marketing. Yes, your story can be told through your music, but what can you do to get people to that point?
Since everyone’s story is different, my tip to you is try to add a little bit of it every time you post. The reason social media is so popular, is because you can communicate your life with other people.
We like the latest celebrity gossip because it’s a look into their life. Actors and actresses become popular because the story was crafted to make you fall in love with the characters. It then translates to the actual actress, which leads you to go see a completely different movie they are in because you “like” them.
Use that to your advantage. Put a little essence of yourself in everything you do. Be personable, and make people “like” you.
If you drilled down to your specific niche correctly, that shouldn’t be a problem…
Comment below the biggest mistakes you see online when posting music, and some also some of the mistakes that you’ve made!
But don’t stop there, also add how you have or would fix them going forward.
If you enjoyed this post and want to know more about getting more RAVING FANS, be sure to sign up HERE! I will be releasing a free guide that will cover what you need to know to get those fans that will buy whatever you put out, taking your career and bank account to the next level.